‘Parade’ – Merri Parade, Northcote


Formerly a 3,600sqm industrial site located on a main road in a residential zone.

We acquired the site into a joint venture SPV and redeveloped the site to comprise 79 one and two bedroom apartments over a basement car park plus 14, two and three storey townhouses. Construction was completed in mid 2013.


Role: Development Manager
Client: Merri Merri P/L


  • Site acquisition;
  • Assemble joint venture team;
  • Tender and appoint all consultants;
  • Develop master plan;
  • Design management, concept through to D&C documentation;
  • Feasibility analysis;
  • Run planning application and appeal;
  • Establish and manage budgets and programme;
  • Product and market research;
  • Develop and implement marketing program and pre-sales;
  • Design management during development and documentation phases;
  • Funding submission;
  • Joint Project Management during construction.